“Kanye West has one of the biggest hits of the decade – and it has nothing to do with music,” Forbes asserted this week. Sure, Kanye’s studio albums – from his 2004 debut The College Dropout to his most recent Ye – have made him one of the most famous musicians in the world. However, it is his Yeezy sneaker venture, a partnership with German sportswear giant adidas, which first dropped in February 2015, that has positioned the 42-year old as retail force to be reckoned with.