ESG

ESG

Underconsumption Core: A New Trend Challenging Consumer Culture

A TikTok trend called “underconsumption core” has gained traction online. This trend champions minimalism and frugality, and encourages people to maximize the utility of their purchases and buy only what they truly need, challenging the culture of consumerism. Instead of ...

September 10, 2024 - By Omar Fares, Seung Hwan Lee

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