What Comes After Quiet Luxury? Quiet Logos 

Brands and Marketing

Brands and Marketing

What Comes After Quiet Luxury? Quiet Logos 

What comes after quiet luxury, the trend that saw the embrace of understated styles (and thus, the shunning of bold branding)? Quiet logos. According to a report from the WSJ, “Some old-money clothing brands, like Brunello Cucinelli and Loro Piana, have ...

November 19, 2024 - By Julie Zerbo

Brands and Marketing

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3 min read

Gucci Must Face Fraud Claims in Lawsuit Over “Unethical” Animal Treatment

Gucci Must Face Fraud Claims in Lawsuit Over “Unethical” Animal Treatment

November 19, 2024 - By TFL

Brands and Marketing

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3 min read

Louis Vuitton Lands Win in Latest Lawsuit Over Upcycled Handbags

Louis Vuitton Lands Win in Latest Lawsuit Over Upcycled Handbags

November 18, 2024 - By TFL

Brands and Marketing

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4 min read

What is Really Driving Luxury Brands’ Warranties & In-House Repairs?

What is Really Driving Luxury Brands’ Warranties & In-House Repairs?

November 7, 2024 - By TFL

Brands and Marketing

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4 min read

Hermès Pushes for Court to Toss Out “Meritless” Birkin Bag Lawsuit

Hermès Pushes for Court to Toss Out “Meritless” Birkin Bag Lawsuit

October 29, 2024 - By TFL

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Brands and Marketing

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3 min read

How Companies Are Using Branding to Reach Younger Consumers

How Companies Are Using Branding to Reach Younger Consumers

October 29, 2024 - By TFL

Brands and Marketing

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5 min read

Fashion Collaborations: Additional Legal Considerations for Brand Owners

Fashion Collaborations: Additional Legal Considerations for Brand Owners

October 28, 2024 - By Megan K. Bannigan, Kate Saba, Grace McLaughlin, Chris Zheng

Brands and Marketing

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2 min read

Almost Anyone Can Use NASA’s Trademarks, Just Don’t Call it a Collaboration

Almost Anyone Can Use NASA’s Trademarks, Just Don’t Call it a Collaboration

October 18, 2024 - By TFL

Brands and Marketing

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7 min read

Avoiding Greenwashing: What Companies in Australia, Singapore Need to Know

Avoiding Greenwashing: What Companies in Australia, Singapore Need to Know

October 1, 2024 - By Sandra Seah

Brands and Marketing

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4 min read

Emphasizing “Brand Heat,” Tapestry Pushes Back Against FTC in Merger Battle

Emphasizing “Brand Heat,” Tapestry Pushes Back Against FTC in Merger Battle

September 30, 2024 - By TFL

Brands and Marketing

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2 min read

What Can BRAT Green Tell Us About the Future of Trademark Law & Culture? 

What Can BRAT Green Tell Us About the Future of Trademark Law & Culture? 

September 27, 2024 - By Felicia Caponigri

Brands and Marketing

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2 min read

Italy’s Market Regulator is Probing Shein for Greenwashing

Italy’s Market Regulator is Probing Shein for Greenwashing

September 26, 2024 - By TFL

Brands and Marketing

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8 min read

Fashion Collaborations: Key Legal Considerations for Brand Owners

Fashion Collaborations: Key Legal Considerations for Brand Owners

September 23, 2024 - By Megan K. Bannigan, Kate Saba, Grace McLaughlin, Chris Zheng

Brands and Marketing

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2 min read

UK Competition Regulator Issues Green Guidelines for Fashion Brands

UK Competition Regulator Issues Green Guidelines for Fashion Brands

September 18, 2024 - By TFL

Brands and Marketing

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7 min read

Avoiding Greenwashing: What Companies in the UK, EU Need to Know

Avoiding Greenwashing: What Companies in the UK, EU Need to Know

September 17, 2024 - By Sandra Seah

Brands and Marketing

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4 min read

Chanel, WGACA Trademark Battle Intensifies as Bench Decision Looms

Chanel, WGACA Trademark Battle Intensifies as Bench Decision Looms

September 7, 2024 - By TFL

Brands and Marketing

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3 min read

Unwanted Associations: Protecting Brand Reputation and Goodwill

Unwanted Associations: Protecting Brand Reputation and Goodwill

August 30, 2024 - By Dan Halliday

Brands and Marketing

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4 min read

Un-Branded: How Consumers Outgrew Traditional Branding

Un-Branded: How Consumers Outgrew Traditional Branding

August 22, 2024 - By Julie Zerbo

Brands and Marketing

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3 min read

Wholesaler Can’t Get Attorney’s Fees in Case Against Copycat Versace Brand

Wholesaler Can’t Get Attorney’s Fees in Case Against Copycat Versace Brand

August 16, 2024 - By TFL

Brands and Marketing

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4 min read

Chanel’s Resale Battles Raise Critical Questions for the Secondary Market

Chanel’s Resale Battles Raise Critical Questions for the Secondary Market

August 9, 2024 - By Aaron West

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