Daily LInks
1. How Fashion Brands Can Achieve Inclusion Through Design: The reality is that these underserved communities are growing and stand to get only bigger as the years progress. The brands that authentically connect by offering fashion that tackles the needs of these groups will stand to win while the others will be running to catch up. – Read More on AdWeek
2. The athleisure market is expected to see sales in the U.S. total $105.1 billion in 2020. Old Navy said it offered 55% more activewear during Q3, clearly helping to drive overall sales for the brand, which increased 15%. Meantime, Athleta reported record, quarterly same-store sales gains, driven by a surge in demand for its yoga bottoms, pullover sweaters and sports bras. – Read More on CNBC
3. At the same time, jewelry sales are also staging a comeback as shoppers look to add sparkle to challenging year. Marshal Cohen, senior chief retail analyst at The NPD Group says that shoppers may look to jewelry as an alternative to experiential gifting, which has fallen from favor as people can’t go to a Broadway show or spend a day at the spa. – Read More on CNBC
4. Fendi’s magic touch: the woman behind one of the world’s most famous handbags, the Baguette: “In fashion, time is very short. I don’t think it’s possible to have a long view to something that is so distant,” she says, adding that the brand will always pursue the “interesting and new.” – Read More on the Guardian
5. The Luxury E-Commerce Wars Heat Up: Luxury brands were late to embrace e-commerce. When they did, many depended on either Farfetch or Yoox, rejecting the overtures of giants like Amazon. Partly, this was because of Amazon’s reputation as “the everything store,” which clashed with the luxury industry’s emphasis on exclusivity. – Read More on the New York Times
6. RELATED READ: How Amazon Turned its Long-Rumored Luxury Venture Into a Reality. Its public-facing campaign – which is not all that different from the PR push enacted by Chinese e-commerce conglomerate Alibaba several years ago when it sought to overcome its reputation as a counterfeit-haven and move upmarket – has aimed at bolstering consumer and brand confidence in the $1 trillion company. Specifically, it has seen Amazon introduce new anti-counterfeiting efforts like Project Zero, and team up with brands, such as Italian fashion house Valentino and buzzy beauty brand KF Beauty, to initiate counterfeit litigation. – Read More on TFL
