Daily LInks
1. Rent the Runway’s business is up almost 100 percent compared to their Covid low: More customers are signing up for Rent the Runway’s subscription because they “want to consume more sustainably.” Hyman also talks about the decision to expand into the resale market in addition to their traditional rental model. – See More on Bloomberg
2. Clothes for the reopening: Brands like Athleta, Target, Wilson make a big bet that all-day workout wear is here to stay. While some look forward to again having occasions to get dressed up, the apparel industry is betting consumers won’t entirely give up the jogger pants, sweatshirts and other comfortable pieces that got them through the COVID-19 pandemic. – Read More on Chicago Tribune
3. Jimmy Choo on how Covid changed fashion and why he thinks we will dress up again: “As Covid slowly dies down, we will go back to the fashion runways. People like to hear the music and see the models. In digital, the feel is different. I think the real shows will come back.” – Read More on the WSJ
4. H&M’s online second-hand shop Sellpy launches in 20 more countries: The start-up handles the entire sales process from picking up the goods from sellers’ homes, to photographing, selling and shipping. The expansion will take its number of markets to 24 after it first launched in 2014 in Sweden. – Read More on Reuters
5. RELATED READ: ‘Pre-loved’ fashion moves from niche to mainstream as retailers join the fray: Research in the US, for resale site ThredUp, suggests that 70% of women were prepared to buy secondhand fashion in 2019 compared with 45% four years earlier. It predicts that the resale market will be bigger than fast fashion by 2029 as traditional charity shops sell more items and the for-profit resale market balloons. – Read More on the Guardian
