Daily LInks
1. How Digital Twins are Transforming the Fashion Design Process. Some prominent fashion brands have started utilizing digital twin technology in different ways. Adidas, for example, creates virtual replicas of its footwear and apparel to simulate how they will perform under different conditions and environments. – Read More on Medium
2. Why we speak Starbucks. Branding experts say it is also an ingenious way of forging customer loyalty. Companies that persuade people to use their own terminology create “a sense of belonging and enhanced loyalty to the brand.” – Read More on the Economist
3. China’s live-streaming e-commerce market faces major disruption as AI-powered virtual hosts lower cost of campaigns, work round the clock. New generative AI-powered virtual hosts could disrupt the jobs of more than 400,000 human live-streamers across platforms such as Alibaba Group Holding’s Taobao Live, Tencent Holdings’ WeChat, ByteDance-owned Douyin and Kuaishou Technology. – Read More on SCMP
4. AI hype is ‘driven by marketing’ right now, says former FDIC chief innovation officer. “So much has been announced, there are so many glittering logos and great press releases, arguments on social media, things like that — but we haven’t actually seen a lot of work being done.” – Read More on Yahoo
5. How Do the White House’s A.I. Commitments Stack Up? “I’d love to see the A.I. industry agree on a standard battery of safety tests, such as the “autonomous replication” tests that the Alignment Research Center conducts on prereleased models by OpenAI and Anthropic. I’d also like to see the federal government fund these kinds of tests, which can be expensive and require engineers with significant technical expertise.” – Read More on the New York Times
6. LVMH strikes Paris Olympic Games sponsorship deal. The group will also sponsor athletes, including French swimmer Leon Marchand, and its beauty retailer Sephora will sponsor the Olympic torch relay, LVMH said. The French delegation will be dressed by one of LVMH’s “maisons.” – Read More on Reuters
