A Conference by TFL




BRAND FORWARD will bring together legal and industry leaders shaping the future of fashion and retail.
Join us in New York City for off-the-record conversations, expert-led panels, and opportunities to connect with peers – from in-house counsel to brand executives. CLE credit will be available.
When
Oct 9, 2025 | 1:30-7:00PM EST
Where
New York City
Speakers

Bernadette DeAngelis
Marketing Transformation & Operations Director, Coach

Sky Gellatly
Co-Founder & CEO, ICNCLST

Joëlle Grunberg
Partner & N. America Luxury Group Leader, McKinsey & Company

Inii King
Founder & Chief Creative Officer, King & Partners

James Lamdin
Director of Vintage & Pre-Owned, Watches of Switzerland

Laura Lewis
Chief Administrative Officer & General Counsel, StockX

John Maltbie
Director of IP & Civil Enforcement, Louis Vuitton N. America

Michael Sarantakos
Senior Director Global Design, Innovation & Brand partnerships, Crocs

John Shmerler
CEO, The 1916 Company

Jenny Vo
Legal Counsel, Brand Protection, Lululemon USA

Julie Zerbo
Founder & Editor-in-Chief, The Fashion Law
More speakers to be added
Panels & Agenda
1:30 PM | Check-in
1:45 PM | Opening Remarks
We’ll kick off the afternoon with a welcome from our hosts and a look at the themes shaping the future of retail – from legal innovation and strategic brand building to what’s at stake in today’s rapidly evolving landscape.
2:00 PM | The Brand Blueprint: Relevance, Enforcement & Market Power
The embrace of dupes, a shifting understanding of authenticity, and the rise of hyper-aware consumers raise questions about what it takes to craft – and maintain – a meaningful brand identity. This panel brings together key industry players to provide an unfiltered look at how to build and enforce relevant brands and maintain a dominant position in the market.
3:00 PM | Disrupting the Traditional Retail Model: Monetizing the New Consumer
Join leading experts as they decode the next wave of retail growth – where resale, recommerce, and AI are not just trends, but transformative business models. This panel will explore how forward-thinking companies are tapping into changing consumer behaviors, embracing emerging tech, and building resilient, future-ready strategies to thrive in a quickly changing market.
4:00 PM | Future-Proofing the Playbook: Marketing & Product Strategy
In a market where consumer expectations shift overnight, how do companies stay ahead? Industry leaders unpack what it takes to create breakout products and bold campaigns. From hyper-personalization and smart partnerships to legal agility and tech-powered strategy, discover how top brands are rewriting the rules to drive engagement, scale impact, and future-proof their market position.
5:15 PM | Closing
The day will end with a provocative conversation that delves into the future of retail – previewing what’s next for brand leaders, legal professionals, and innovators.
5:45 PM | Evening Cocktails
Enjoy drinks and networking with fellow industry professionals.
7:00 PM | Event ends
Interested in attending?
Due to the intimate and off-the-record nature of this event, registration is being handled directly. For pricing, questions, and registration details, please contact support@thefashionlaw.com.
For sponsor details, please contact miriam@thefashionlaw.com.