Retail

Retail

Gen Z Supports Sustainability – And Fuels Ultra-Fast Fashion

Generation Z has been called “the sustainability generation.” Born between 1997 and 2013, 58 percent of this consumer cohort seek to buy products that are sourced sustainably. Gen Z consumers in Australia, for instance, say they are willing to pay ...

October 2, 2024 - By Marian Makkar, Amanda Spry

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