Small accessories, slightly less over-the-top sneakers, Proenza Schouler tie-dye wares, and Nike’s sporting hijab were “among hottest [women’s] fashion products in the world” for the first 3 months of 2019, according to Lyst. Every 3 months, the fashion discovery platform “analyzes the online shopping behavior of more than five million shoppers,” by way of searches on its site and Google data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide,” to determine the hottest brands and products.
For the first quarter (i.e., January to March 2019), Alexander McQueen’s oversized sole sneakers proved to be the hottest womenswear product, with consumers searching for the nearly $500 sneakers every 2 minutes on Lyst. According to the site’s report, “Despite the continuous appeal of blinged-out shoes, this quarter’s data suggests a shift towards more minimalistic styles,” with the desire for “Instagram-friendly sneakers slowing down.”
Also on the Top 10 list for women – on the number 3 spot – is Jacquemus’ teeny-tiny Chiquito bag, which “was an instant fashion meme when it appeared on the runway.” The $400-plus bag, which is a mere 3.5 inches tall and 5 inches wide, “has boosted the brand’s social impressions by 1,831% and sparked thousands of searches on Lyst.” And more than that, “In a matter of weeks, multiple colorways quickly sold out across online retailers.”
Still yet, searches for Nike’s sporting hijab, which was Lyst’s 7th hottest fashion product in the world this quarter, “have steadily been increasing since its release [in December 2017], demand went up 125% on Lyst this quarter after French retailer Decathlon abandoned its plans to sell a sporting hijab following threats and a surge of complaints. The news boosted Nike’s social mentions by 4,900%.”
In terms of the men’s “Top 10” list, Lyst notes that “for the first time ever, sneakers make up the entirety of this quarter’s Hottest Men’s Products list,” largely led by Nike, which has “7 sneakers in this quarter’s top 10 list, and over 7 million social mentions in the last 3 months.” As a whole, Lyst asserts that “more than25 million people talked about sneakers on social media this quarter, as sneaker culture continues to captivate a global audience,” and is expected to reach $95.14 billion in sales by 2025.
As for the “hottest brands” of the quarter, Off-White reclaimed the number one spot after playing flip-flop with Gucci last quarter for the title of “it” brand. Abloh’s brand is followed by (2) Gucci, (3) Balenciaga (Lyst notes that “the brand settled its lawsuit over its air freshener-esque key chains,” as exclusively reported by TFL, and “opened a new store in London.”), (4) Valentino, (5) Fendi, (6) Prada, (7) Stone Island, (8) Versace, (9) Vetements, and (10) Saint Laurent.
For the first time, Lyst expanded its “Top” list to include 20 brands, with Nike taking the 11 spot, followed by (12) Burberry, (13) Moncler, (14) Givenchy, (15) Dolce & Gabbana, (16) Yeezy (‘“Kanye West and Adidas fuelled demand by releasing a limited number of the sneakers at pop-up Yeezy lemonade stands, relying again on Kim Kardashian’s reach to draw increased media attention to the project.”), (17) Balmain, (18) Palm Angels, (19) adidas, and (20) Alexander McQueen.
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