Daily LInks
1. The Executive Who Revived Barbie Has a New Long-Shot Mission: Save Gap. “Fashion is entertainment,” Dickson said. “The story around a brand and what it stands for is more powerful than any one product.” – Read More on the WSJ
2. US Supreme Court declines appeal in Impossible Foods trademark fight. The justices let stand a ruling that a California federal court had jurisdiction over the fight between Impossible Foods and Joel Runyon’s company Impossible X. – Read More on Reuters
3. The role of packaging in fashion’s e-commerce transformation. Luxury brands might use high-quality, branded boxes that customers feel compelled to keep rather than discard. Meanwhile, eco-conscious brands are innovating with biodegradable or recyclable materials that align with their sustainability commitments. – Read More on Packaging Gateway
4. China’s e-commerce market still has room for growth despite slowdown in retail sales, JPMorgan analyst says. “There is ample room for [e-commerce platform operators] to take market share if they are able to continuously improve their value proposition to stakeholders, particularly consumers.” – Read More on Yahoo
5. Mytheresa Prospers as an Online Luxury Fashion Marketplace By Crossing the Digital Divide. It offers a carefully curated selection of luxury fashion offerings focused on the demands of true luxury consumers using a traditional wholesale-to-retail business model like a department store. – Read More on Forbes
6. Pietro Beccari: “There is no household in the world that doesn’t have [contact with] Louis Vuitton.” For the Louis Vuitton CEO, however, weaving a deepening web of overlaps between popular culture, entertainment and brand identity is strategic and key to the megabrand’s future. – Read More on the FT
