Daily LInks
1. How IKEA Evolved Its Strategy While Keeping Its Culture Constant. Among other things, the company reworked its franchise agreements to ensure consistency among its global stores, and balanced global growth with localization, developing all-new supply chains. – Hear More on HBR
2. Is second-hand luxury’s new growth driver? Better than traditional luxury craft houses, resale platforms have mastered the codes of social networks and the digital language of the younger generation. Collector Square now boasts 65% to 70% of its sales online, reversing the initial trend. – Read More on Market Screener
3. RELATED READ: Rolex – Owning the Luxury Resale Opportunity. Brands want in on one of the biggest results of their strategy of consistently limiting the supply of their goods: a robust secondary market. – Read More on TFL
4. Investors Poured Millions into Her Fashion Brand. Then It All Fell Apart. Like many digital startups, Something Navy burned through cash in pursuit of growth. The company opened stores and invested in digital marketing. – Read More on the WSJ
5. Is a lack of diversity holding back the fashion industry? The inaugural Fashion Diversity, Equality and Inclusion (DEI) report found that only 9% of executive and 11% of so-called power roles, which include chief executive, chief financial officer, chair and creative director positions, are held by people of color. – Read More on the Guardian
6. How Abercrombie went from America’s most hated retailer to a Gen Z favorite. The new Abercrombie is focused on an older demographic: The twenty-something. “The brand is growing up with its customer.” – Read More on Fast Co.
