Daily LInks
1. Louis Vuitton juggles volume and value as luxury boom ebbs. The LVMH-owned fashion house has been one of the biggest winners of the luxury boom that is drawing to a close. Now the sector’s first brand to top €20bn annual sales must continue to grow while maintaining its cachet. – Read More on the FT
2. Three things to know about the White House’s executive order on AI. The White House’s executive order requires the Department of Commerce to develop guidance for labeling AI-generated content. AI companies will use this guidance to develop labeling and watermarking tools that the White House hopes federal agencies will adopt. – Read More on MIT Tech Review
3. Must federal government permit “Trump too small” trademark? Wednesday’s argument in Vidal v. Elster is the third in a series of First Amendment challenges to provisions of the Lanham Act that bar registration of various kinds of scurrilous marks. – Read More on Scotus Blog
4. RETRO READ: The Supreme Court Sides with Fuct, Says Bar Against “Scandalous” Trademarks is Invalid. Brunetti’s counsel argued that in determining what marks are subject to registration, the USPTO decides what is offensive to the general public, and in the process, necessarily prefers some viewpoints over others. – Read More on TFL
5. How the shine came off the luxury goods market. Analysts are reporting a large consumer-behavior shift in luxury goods and it’s being reflected in the stock market performances of the sector’s largest companies. – Read More on the Nation
6. Alo Yoga parent seeks investment at $10 billion valuation. The deal deliberations come as the privately held company makes strides in winning young consumers away from bigger brands such as Lululemon Athletica and Nike, often thanks to savvy marketing using internet influencers. – Read More on Reuters