Daily LInks
1. Stone rarities show scale of Tiffany’s newfound ambition, When LVMH bought Tiffany & Co two years ago for $15.8bn, the luxury conglomerate wasted no time digging into its deep pockets to elevate the brand’s high jewellery proposition. – Read More on the FT
2. Panera swimsuits and Rao’s purses: Fast-food fashion is in peak bloom. The internet has facilitated the kinds of communities that this food franchise merchandising thrives on. Social media encourage debates about the best french fry or the best pasta sauce, allowing online communities to coalesce around their interests as a marker of identity. – Read More on the Washington Post
3. RETRO READ: SKIMS, Hims, and the Evolving Potential for Confusion in an Uber-Branded Market. There are countless other examples, as companies continue to blur the lines between traditional offerings and those that can be expected from a modern company catering to brand-happy, community-leaning millennials. – Read More on TFL
4. Brands take their IP to Hollywood. “This level of immersion is possible due to the ownership of IP creates a big opportunity for other nostalgic brands to revitalize themselves for today’s media landscape and tell their stories in new ways, bringing new consumers into the brand’s world.” – Read More on Digiday
5. Shein Takes on Amazon in the Business of Selling Everything. Shein, now based in Singapore, is pivoting from selling just its own branded apparel to becoming a marketplace platform where other merchants can sell everything from $1,200 commercial ice makers to 50-cent safety pins directly to consumers. – Read More on the WSJ
6. Birkenstocks in the Office May Be a Step Too Far. Even though Birkenstock is an iconic brand, there are twin dangers facing it: 1) that we are past peak comfy shoe, and 2) that consumers, particularly in Asia, don’t increase spending as much as anticipated now that China has reopened post-pandemic. – Read More on Bloomberg
