Daily LInks
1. Reformation Eyes Going Public in Testing the Limits of Eco-Friendly Fashion: Majority owned by private equity firm Permira, Reformation touts its green cred with offerings such as $200 pants made from eucalyptus trees. The company says it’s profitable and is now eying an IPO. – Read More on Bloomberg
2. Amazon begins selling toys, clothing through mobile games: The e-retailer announced a business-to-business program called Amazon Anywhere allowing video game makers to sell goods directly through their respective platforms. – Read More on Reuters
3. Is Supreme’s $2 Billion Empire Cooling Off? What’s happening in stores reverberates on the resale market. “If the hype is built by limited supply, when the supply outpaces demand, of course, it’s going to kill resale.” – Read More on the WSJ
4. Adidas to face pressure from big investor over Kanye West findings: Janne Werning, head of ESG at Union Investment, will urge Adidas to disclose the results of the investigation “here and now”, stressing that shareholders were entitled to know. He will also demand the company “transparently clean up the scandal.” – Read More on the FT
5. RELATED READ: Adidas, Execs Named in Stock Drop Lawsuit Over Yeezy Partnership. Adidas stockholders have named the company and two executives in a new securities lawsuit, accusing them of making “materially false and/or misleading” statements in connection with the Yeezy partnership that it entered into with Kanye West back in 2013. – Read More on TFL
6. Lulu who? A cult brand takes on the booming culture of “dupes.” Athleisure giant lululemon recently held a dupe swap at the Century City Mall in Los Angeles. Bring a knock-off pair, lulu said, and they’ll swap it out for the black Align High Rise Pant 25.” – Read More on CNN
