Daily LInks
1. NFT Gaming Firm Sandbox Weighs Funding Round, Acquisitions: The company will move “aggressively” on hiring and acquisitions, Sebastien Borget, chief operating officer and co-founder, said at a press conference in Lisbon on the sidelines of the Non Fungible Conference. – Read More on Bloomberg
2. Forget Logos, Fashion Houses Are Clamoring for Colors: Colors, when claimed by fashion companies, can act as a type of visual shorthand for a brand that can easily be spotted from a distance—or in an Instagram Story. They can supplement or even substitute logos, and are proving to be useful tools as fashion moves further online. – Read More on the WSJ
3. RELATED READ: How Difficult is it to Successfully Claim a Color as Your Trademark? In order for a color mark (or other trade dress) to be protected, it must have secondary meaning. In other words, consumers must be able to link that specific use of color to a single source. – Read More on TFL
4. Shrinking the Gap: how the clothing brand lost its way. Once one of the biggest names in retail, the San Francisco-based chain has been struggling for the better part of two decades, as shoppers have migrated toward more stylish and less expensive brands. – Read More on the Guardian
5. Mastering off-price fashion in an omnichannel world: Capturing a greater share of the off-price market will require fashion brands to develop comprehensive strategies that protect their overarching brand equity while catering to off-price customers. – Read More on McKinsey
