Daily LInks
1. Lacoste Snaps Back at M&S in Lawsuit Over Crocodile Trademark Spat: Lacoste is suing M&S for trademark infringement, accusing the retailer of infringing seven of its trademarks by way of goods ranging from bedding to bucket hats. – Read More on Bloomberg
2. Inside the metaverse economy, jobs and infrastructure projects are becoming real: The focus for brands at this point isn’t to win but simply to get involved. So far, brand engagement with blockchain projects has been about building community and staying relevant. The Nike and Adidas NFT drops, for example, generated more buzz than cash, but they lent legitimacy to a still-nascent space. – Read More on CNBC
3. ‘Made in China, sold on Amazon’ community grew in 2021 despite crackdown on fake reviews, US e-commerce giant says: The number of new Chinese sellers added to the Amazon platform recorded double-digit growth last year, Cindy Tai, Amazon.com’s vice-president for Asia Global Selling, said in a video for the company’s seller conference. – Read More on SCMP
4. RETRO READ: In an Already-Crowded Trademark Landscape, Amazon Sellers Are Changing Game. A growing number of Chinese sellers on Amazon are actively “challenging what it means to be a brand,” as the branding of “commodity goods, or types of products where shoppers don’t have much brand loyalty in the first place” is not necessarily important, certainly not in the way a cult skincare brand’s name is or the way a goodwill-soaked luxury logo is. – Read More on TFL
5. Gen Z investors shift focus from ‘meme-stocks’ to the metaverse, report shows: “There’s a lot more interest in metaverse,” Apex Chief Executive Officer Bill Capuzzi said in an interview. “As more NFT companies become public, we’ll probably see them move in to the top 100.” – Read More on Reuters
