Daily LInks
1. Luxury Brands Get Hyperactive on Chinese Social Media: This year, China’s luxury shoppers are expected to make 50% of all global luxury purchases, but they will mostly shop at home. So, staying away from online platforms like Alibaba’s Luxury Pavilion and WeChat is no longer an option now that international travel has ground to a halt. Previously, most luxury sales were made to Chinese consumers when they vacationed overseas. – Read More on the WSJ
2. And speaking of focusing on digital, Sotheby’s pivoted to online sales during the pandemic and targeted buyers in their 30s instead of Baby Boomers. The result? Sales were down 25.3 percent to $2.5 billion during the first seven months of the year, but not all was lost, as an influx of new, millennial bidders under age 40 are seeking everything from contemporary art stars to luxury watches to wine, and now make up more than 30 percent of its clientele. – Read More on the WSJ
3. As pandemic stretches on, retail bankruptcies approach highest number in a decade: With five months left in the year, there have already been more retail bankruptcies this year than in the past eight years, according to S&P Global. There were 48 filings by retailers in 2010, according to S&P Global, following tremendous tumult and financial strain across the industry during the Great Recession. – Read More on CNBC
4. The story of Marine Serre’s crescent-moon catsuit: The logo may only be three years old but it is in the lineage of Versace’s Medusa, Nike’s swoosh or Gucci’s Gs: simple, bold and hard to forget. “It harks back to the best logos, which essentially trade on being cult signifiers that you only know about if you’re in the know.” – Read More on the Guardian
5. RETRO READ: Marine Serre is Looking to Amass Rights in its Moon Logo & Might Build the Next Big Luxury Brand in the Process. With such rising brand awareness and trademark rights in mind, Marine Serre has been looking to secure trademark registrations across the globe. To date, this has largely seen legal counsel for the brand file – and receive – trademark applications for the crescent moon along with the brand name for use on clothing and accessories in the U.S., Canada, France, Singapore, Australia, and with the World Intellectual Property Organization, among other jurisdictions. – Read More on TFL
6. Virtual school is another setback for struggling retail industry: School — from pre-k to college — looks different everywhere for the first time ever. The “emerging patchwork of policies will make it hard for retailers to allocate inventory and target discounts effectively.” – Read More on Axios
