Daily LInks
1. Millennials want clean conscience when buying luxury goods: “If British luxury is to achieve its target of £65 billion in sales over the next five years, sustainability has to be at the heart of every brand’s strategy.” – Read More on the Evening Standard
2. Just about every store at the mall is struggling. Then there’s Bath & Body Works: “There are so many things going against this company: It’s a mall merchant — that, alone, should have spelled doom. And it’s selling commodities that are broadly available elsewhere, often for cheaper. But somehow Bath & Body Works has figured out how to appeal to the masses.” – Read More on the Washington Post
3. RETRO READ: Mall Staple Bath & Body Works Should be Dead, So Why is it Exhibiting “Exceptional” Growth? Staple mall brands have been getting killed off with some regularity in recent years, as consumers opt for e-commerce purchases and foot-traffic has plummeted as a result, but Bath & Body Works is far from dead. – Read More on TFL
4. The origins, and explosive growth of athleisure: As society grew to accept sportswear separates as the norm, a new term was needed to differentiate this new generation of multipurpose fashion from its predecessor. That’s where athleisure comes in. – Read More on Fashionista
5. Collaborations are providing fashion brands a gateway to the Chinese market: A June report from Gartner L2 showed that the percentage of fashion brands promoting brand collaborations on the Chinese social network Weibo had jumped up from 62% in the first quarter of 2018 to 80% by the midpoint of 2019. – Read More on Glossy
