What Happens When Brands Have to Label AI-Generated Ads?

|

3 min read

What Happens When Brands Have to Label AI-Generated Ads?

September 16, 2026 - By TFL

In the News

|

2 min read

New Balance’s Decathlon Lawsuit Puts Post-Sale Confusion in Focus

September 16, 2026 - By TFL

|

4 min read

When an AI Agent Makes a Purchase, Who Is Responsible?

September 15, 2026 - By Aashis Luitel

|

2 min read

When Does a Fashion Design Become a Trademark?

September 15, 2026 - By TFL

|

2 min read

Walmart Fails to Shake Estée Lauder Brands’ Counterfeit Claims

September 14, 2026 - By TFL

Trusted by the leaders & institutions that shape strategy in retail

LEARN MORE >

Latest

All

|

4 min read

The Employment Issues Behind Fashion’s Most Exclusive Events

The Employment Issues Behind Fashion’s Most Exclusive Events

September 11, 2026 - By Keith A. Markel, Alana Mildner Smolow

|

2 min read

Quince Keeps Win as Court Says No New Trial in UGG Patent Case

Quince Keeps Win as Court Says No New Trial in UGG Patent Case

September 11, 2026 - By TFL

|

2 min read

Lululemon Lawsuit Shows How Tariff Refund Fight Is Taking Shape

Lululemon Lawsuit Shows How Tariff Refund Fight Is Taking Shape

September 10, 2026 - By TFL

|

10+ min read

Legal Tech Funding and M&A Tracker

Legal Tech Funding and M&A Tracker

September 10, 2026 - By TFL

|

3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

September 9, 2026 - By TFL

|

2 min read

Flowerbx Trademark Win Puts Enduring Branding Trend in Focus

Flowerbx Trademark Win Puts Enduring Branding Trend in Focus

September 9, 2026 - By TFL

|

2 min read

From “Sad Beige” to Stripes: The Legal Limits of Brand Ownership

September 8, 2026 - By TFL

|

10+ min read

Fashion & Retail Funding and M&A Tracker

Fashion & Retail Funding and M&A Tracker

September 8, 2026 - By TFL

|

6 min read

A Primer on Color Trademarks: When Can a Brand Own a Color?

September 4, 2026 - By TFL

|

2 min read

The Legal Framework Driving the Modern Consumer Goods Brand

September 3, 2026 - By TFL

|

10+ min read

Health and Wellness Funding and M&A Tracker

Health and Wellness Funding and M&A Tracker

September 3, 2026 - By TFL

|

10+ min read

Cosmetics and Beauty Funding and M&A Tracker

Cosmetics and Beauty Funding and M&A Tracker

September 3, 2026 - By TFL

|

3 min read

Building a Career in Fashion Law: The Skills That Matter Most

Building a Career in Fashion Law: The Skills That Matter Most

September 2, 2026 - By Felicia Caponigri, Julie Zerbo

|

4 min read

What Is Fashion Law? Inside Fashion’s Expanding Legal Landscape

What Is Fashion Law? Inside Fashion’s Expanding Legal Landscape

September 1, 2026 - By Felicia Caponigri, Julie Zerbo

|

9 min read

Retail Initial Public Offerings Tracker

Retail Initial Public Offerings Tracker

September 1, 2026 - By TFL

In the News

|

2 min read

New Balance’s Decathlon Lawsuit Puts Post-Sale Confusion in Focus

September 16, 2026 - By TFL

|

4 min read

When an AI Agent Makes a Purchase, Who Is Responsible?

September 15, 2026 - By Aashis Luitel

|

2 min read

When Does a Fashion Design Become a Trademark?

September 15, 2026 - By TFL

|

2 min read

Walmart Fails to Shake Estée Lauder Brands’ Counterfeit Claims

September 14, 2026 - By TFL

Popular

01

Building a Career in Fashion Law: The Skills That Matter Most

02

The Top U.S. Law Schools for Fashion Law

03

What Is Fashion Law? Inside Fashion’s Expanding Legal Landscape

04

Fashion Law 2026: The Top U.S. Law Firms for Retail Companies

05

A Primer on Color Trademarks: When Can a Brand Own a Color?

06

A Running Timeline of Retail Initial Public Offerings

07

Intellectual Property Law 101: A Primer

08

The Legal Framework Driving the Modern Consumer Goods Brand

09

Regulating the Industry: A Running Tracker of Retail-Focused Legislation

10

Retail Woes: A Tracker of Retail Bankruptcies & Brand Closures

Decoding legal risk & competitive strategy in global retail

Updates

A Primer on Color Trademarks: When Can a Brand Own a Color?

As Wearable Tech Expands, So Are the Battles Over IP & Data

Apple’s Trade Secret Suit Offers an Early Look at AI’s Next IP Battleground

Regulating the Industry: A Running Tracker of Retail-Focused Legislation

When Does Packaging Become Protectable? Van Leeuwen’s Win Offers a Roadmap

The Brand-Building Strategy Behind the Rise of Luxury Grocery

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

How Brands Are Fighting Back: The Dupes Defense Playbook